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Data-Driven Marketing Planning Service
Download Manual and IntroductionData-Driven Full-Funnel Marketing We analyze the essence of different problems for each client and take responsibility from goal setting to achievement.
A well-structured step-by-step funnel enhances marketing performance and reduces costs.
Thorough environmental analysis.
Proper goal setting leads to effective market strategies.
Planning steps
PERFORMANCE & EFFICIENCY
01. Brand Planning
Corporate, Consumer, and Competitor Analysis
Marketing Trend Benchmark
Consumer-Centric Strategy Development
KPI Specification
Annual Marketing Plan
02. Creative Contents
Theme and Concept Derivation
Keywords and Catchphrases
Content Creation
Promotion Planning
03. Media Mix
Media Environment Analysis
Media-Specific Performance Prediction
Media Selection Mix
Optimal Budget Allocation Plan
Ticketing Execution
04. Analyzing
Online and Offline Effect Measurement
Data Integration
Audience Profiling
Advertising Contribution Analysis
Environmental Factor Impact Assessment
05. Consulting
Media Performance Reporting
Campaign Performance Reporting
KPI Performance Management
Marketing Plan Advancement
AI Media
add's AI media maximizes advertising effects with data and customization strategies
AI-powered Real-Time Ad Effectiveness Data
Demo dashbord
City Pink
Precision Target Impact Media
check_circle_unread 61% of viewership
check_circle_unread 45% of attention
Mobile Advertising
Image/ Video
Pedestrian Eye Level
Seoul Bus TV
Coverage Media
check_circle_unread Average monthly passengers of 270 million
check_circle_unread 58% viewership
Everyday Advertising
Dalgo D
High/Beauty Target Media
check_circle_unread 90 key clinics/shared offices/pubs in Gangnam+
Fixed Advertising
Flexible period/budget settings
Targeting
Smart DOOH
Large Impact Media
check_circle_unread High-performance models delivering viewer & vehicle traffic data
Fixed Advertising
Large Media
Hot Places
Vision AI-based ad audience/space visitor analysis solution
Analyze ad viewers and space visitors to provide the necessary data for your customers.
2,350+ Vision Sensor System
The only legal and most widely deployed solution in Korea.
addd-i(addd-i)
Vision AI-based Audience Analysis Solution
Boost Media Contract Rates with Audience Analysis
Easily install models suited to your needs,
and measure in real-time various data impossible with traditional outdoor ads, such as foot traffic, exposure, attention, gender, age, and vehicle flow.
Model X - High Performance
- Detection Range
- >120 m
- Max Concurrent Analysis
- No Limit
- Vehicle Traffic
- Measurable
Model 4 - Basic
- Detection Range
- >30 m
- Max Concurrent Analysis
- Up to 40 people
Data Measurement
Easy Installation
National Agency Certification
SPACE-i(SPACE-i)
Vision AI-based Space Visitor Analysis Solution
Expand Business Opportunities with Space & Visitor Analysis
Analyze data on offline spaces and visitors collected via video in real-time,
providing broad insights.
Space-i (Mobile type/Fixed Type)
- Detection Range
- >30 m
- Max Concurrent Analysis
- Up to 40 people
Store Analysis
Market Analysis
Safety Analysis
Movement Analysis
addd CMS
Ad Content Management Solution
Ad delivery and scheduling for your media
Check ad effectiveness with AdEye!
Promote media with AdLink!
Ad Delivery
Scheduling
Ad Effectiveness Tracking
From Planning to Feedback Automation Platform
Go to addd-Link PlatformQuantifying the Value of Offline Spaces with Data A convenient and affordable outdoor advertising platform with AI-based data
All-in-one automation from ad creation to execution and management
Provides wide-ranging insights based on AI solutions trained on data collected from pedestrians
Unique Advantages of addd-Link
addd-Link Brings Offline Advertising Online!
Utilizes Unique Data Exclusively from 'addd'
Utilizes empirical non-identified outdoor advertising data such as 1 billion GPS-based data, 300 million mobility driving pattern data, and 900 million exposure population data
Increased Accessibility to Proprietary Media
Customized period settings and easy online booking for Dalgod and T
Rational Advertising Choices with AI Solutions
Easy matching between media companies, agencies, and advertisers / Various additional services such as platform service care and effect measurement data services
Advertiser
Go to Execute Ads on Media
Complete everything from ad registration to media selection in one go
Ability to Verify Offline Advertising Performance with Data
Execute advertising at reasonable costs through detailed measurement values
Media Company
Go to Generate Revenue through Media Registration
Generate New Revenue Targeting Visitors
Provides Features and Data to Assist with Operations and Marketing
Convenience without Installation and Operating Costs
Official Marketing Agency of the Korean Equestrian Federation
Individual InquiryWith a national income over $30,000, advancing to high-end leisure in South Korea
Over 470 equestrian centers in South Korea, surpassing 50,000 equestrian enthusiasts! Korean equestrian sports continue to grow in both athletes and enthusiasts as national income increases, with the income levels of related populations being among the highest.
Coexistence in Korean Equestrian Sports, for Something Greater
With change and innovation, embodying the spirit of the horse-riding nation, going beyond borders and together with the community
The Meaning of Korean Equestrian Partnership
It will become another force driving Korean equestrian sports towards a new leap.
From Enthusiasts to National Teams
Direct influx of horse enthusiasts through accessible on-site experiences
Utilization of Expanded Marketing Content
Creation of diverse marketing content through all equestrians and equestrian centers
Creation of New Business Opportunities
Development of new businesses utilizing big data on equestrian consumers and enthusiasts
Partnership Rights
It will become another force driving Korean equestrian sports towards a new leap.
Partner Company Name & Logo Attachment
Exposure as an official partner of equestrian centers nationwide / KEF official partner name / Logo and branding advertisement
Official Athletes' Portrait Rights
Collective portrait rights for the national team of 3 or more / Marketing utilizing other officially registered athletes
Advertising Rights / Brand Exposure Rights
Includes advertising boards and blind boards in the stadium / Advertising on electronic boards at stadiums and equestrian centers / Media backdrops / Media exposure during competition promotion, electronic board ads, track exhibitions, etc.
Various Promotion Rights
Operation of stadium promotion zones (Commercial Display) / Online and offline promotions / Rights to utilize VIP experiential marketing at contracted equestrian centers / Invitations to official events hosted by KEF
VIP Specialized Program
VIP specialized marketing rights for horse owners / Provision of VIP seating at major competitions / Business exchanges for entry into the European market / Visits to the European horse industry and attendance at major competitions